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Social Media Marketing Tips

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Demographics by Platform

Know your audience to choose the right platforms. Younger users favor fast, visual content; older audiences prefer conversation. Focus where they are to boost visibility, engagement, and action results effectively.

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Best Days & Times to Post (2025 Guidance)

Posting at peak times and days increases visibility, engagement, and shares. Each platform has high-traffic periods, so timing posts strategically helps your content stand out, reach more people, and perform better overall.

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Preferred Image Aspect Ratios (and Sizes) by Platform

Each platform favors different aspect ratios. Content may crop or display differently, so choosing vertical, horizontal, or square formats correctly improves visibility, professionalism, and engagement across social media feeds.

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Summary

Understanding social media demographics, ideal posting times, and preferred image formats is essential for creating content that reaches the right audience and performs well across platforms. Each social network has its own personality and user profile.

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